Privacy

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A place to discuss privacy and freedom in the digital world.

Privacy has become a very important issue in modern society, with companies and governments constantly abusing their power, more and more people are waking up to the importance of digital privacy.

In this community everyone is welcome to post links and discuss topics related to privacy.

Some Rules

Posting a link to a website containing tracking isn't great, if contents of the website are behind a paywall maybe copy them into the post
Don't promote proprietary software
Try to keep things on topic
If you have a question, please try searching for previous discussions, maybe it has already been answered
Reposts are fine, but should have at least a couple of weeks in between so that the post can reach a new audience
Be nice :)

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Biggest Privacy Erosion in 10 Years? On Google’s Policy Change Towards Fingerprinting (blog.lukaszolejnik.com)

submitted 5 days ago by perishthethought@lemm.ee to c/privacy@lemmy.ml

21 comments fedilink hide all child comments

While I once hoped 2017 would be the year of privacy, 2024 closes on a troubling note, a likely decrease in privacy standards across the web. I was surprised by the recent Information Commissioner’s Office post, which criticized Google’s decision to introduce device fingerprinting for advertising purposes from February 2025. According to ICO, this change risks undermining user control and transparency in how personal data is collected and used.

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[–] makingStuffForFun@lemmy.ml 17 points 5 days ago (1 children)

Surely it does this already?!

[–] vk6flab@lemmy.radio 16 points 5 days ago

You don't need to.

By using metrics like IP address , age, gender, race, religion, city, workplace, application, website, favourite song, colour and flavour, throw in a few more questions and you can lucratively target specific groups of people.

By COMBINING those metrics you can target extremely small groups of people, groups with precisely ONE member.

No need for a unique GUID at all.