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Objectively it has always been used to its owner's benefit whenever they desire. That is how the media has always functioned. And how it currently is functioning. They're simply was more diversity of ownership at one point which made it harder to notice monolithic opinion shaping. Ideologically I'm 100% agree with you that is how the media should be used. But being in touch with reality I can say 100% the media has never been used that way. The only media but even remotely comes close to operating that way would be community or straight up publicly funded not for profit media.
While that is absolutely something we should be looking into. It in no way disproves any of the historical examples of sensationalist capitalist/ownership bias Etc throughout the media historically. Property serves its owner. Always has always will. Therefore not a Counterpoint.
You would agree that media is separate from the systems that popularize it, then?
That’s the key difference. Making a tv show wasn't always a capitalist’s wet dream and a trojan horse of fascism. There are still some shows, even today, which have moments of profound good contained in them.
Meaning, media can be a force for good. I would further argue it might even be a force for good if money was involved. Less good, perhaps, everything depends.