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This is and always has been nothing more than a glorified Las Vegas bet on whether or not Trump wins the election. People who think Trump is going to win are trying to get in on as close to the ground floor as possible.
If Trump loses, the investors lose all their money. Trump's stock price tanks and his dime store social media platform becomes even more obscure and worthless.
If Trump wins, Truth Social essentially becomes the official social media platform of the President of the United States. Regardless of what you think of Trump, his platform, or anything else, this will drive people to the site in droves. It will force people to pay attention even if they don't want to, because at the end of the day, he'll still be President and that's where all official information will be disseminated. It will bring in advertising revenue and the people who bought the stock previously will make absolute bank.
It's literally the equivalent of taking your entire life savings to the Roulette table and putting it all on #27. You're probably going to lose everything, but if you win, you're going to be set for life. That's what Trump's investors are doing. Except their odds are much, much better.
Why would anyone have to sign up to Truth Social to see what he's posted? Wouldn't a single bot reposting it elsewhere do the job?
I'm pretty sure Musk is on board to hand him back the POTUS Twitter handle and say any censorship or moderation would be unconstitutional and unpatriotic. Regardless of the result, probably. He will not care if Truth Social tanks if he's got that.
For the same reasons anyone signs up for Twitter, or Facebook, or Reddit, or Lemmy. Just to be a part of it. Or maybe to curry favor with Trump. Or because their job requires it if they're a reporter. Or because they think they'll somehow profit off it. Or because they're cult members. Any number of reasons. Whatever the reason, my main point is that if Trump wins the Presidency, Trump Social becomes the de-facto social media arm of the most powerful and influential nation on Earth, which automatically means it goes from an also-ran Twitter knock-off to one of the world's most important social media network. This alone absolutely will drive up user counts, and therefore ad revenue, and therefore Trump's profits.
It's corrupt as all hell and he'll face.....oh, wait......never mind. It's legal now.
I will bet all my money that if Trump wins the election, Twitter and Trump Social will merge, it will be bought out in some shady and highly illegal deal where the government grossly overpays for both of them and they both walk away making billions, while Trump declares it an official government act and avoids prosecution.