this post was submitted on 07 Jul 2023
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Asklemmy
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Smaller brands, those with fewer customers, also have lower repurchase rates. iPhone being such a large brand has a high repurchase rate. For most people who own an iPhone simply buying another iPhone is the most convenient option.
I mean, apple makes it really hard to leave their ecosystem... Once you're in...
It's basically a non issue to go from eg Samsung to LG to Google. So it's easier to "leave" those specific brands.
It's purposely designed to get you in the ecosystem easily an comfortably and make your exit hard, so you stay and keep buying all gadgets from them
Yep the walled garden approach. But I guess my point is the bigger the garden the easier it is to find and the harder it is to exit.