That is actually one of the major issues at play. One of the kind of predatory things about right wing politics is it plays into a fallacy that the truth is simple, easily recognizable and can be rendered down into axioms a child can understand. Anything that doesn't fall under these parameters cannot be the truth.

But science moved away from big axiomatic stuff like 50 years ago. It became the study of variation and nuance.

The left attempts to have a aspects of this simple explanation stuff in sections by adopting almost slogan-like things - take "Trans women are women" as an example. That easily digestible slogan sits on top of a whole bunch of consequentialist based philosophy, psychological research with a focus on harm reduction, a history of uphill public advocacy to just put trans issues on the radar and being trans itself isn't easy to explain. It is simple and quippy - but not axiomatic. So a lot of people on the right tear into it as a target because the optics of defending a short quippy but nuance laden argument in slogan form while keeping it short and easily digestible is basically impossible.

This issue is throughout progressive political thought. Any short form word we use to describe practically anything has a whole swack of addendums, hidden complications, edge cases and multiple historical definitions. If you use very technical language you can be more specific but then you can easily talk over the heads of your audience.