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YouTube Premium is getting a huge price hike in over a dozen countries, sparking user backlash. Some countries are experiencing hikes between 30% and 50% (mas.to)

submitted 1 month ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

240 comments fedilink hide all child comments

YouTube Premium users across the globe are facing significant price hikes as Google increases subscription costs in over a dozen countries. This follows earlier price jumps in various regions, including the United States last summer. The latest increases vary by region, with some countries experiencing hikes between 30% to 50%. For instance, in Ireland, Belgium, the Netherlands, and Italy, the Family plan will rise from €18 to €26 starting November, while the individual plan will increase by €2 to €14.

Countries affected by these changes include Ireland, Netherlands, Italy, Belgium, UAE, Switzerland, Malaysia, Saudi Arabia, Indonesia, Colombia, Thailand, Singapore, Norway, Sweden, Czech Republic, and Denmark. Although most Reddit reports are from European users, the price hikes also impact the Middle East, Colombia, Singapore, Thailand, and Indonesia. YouTube had already raised its subscription prices in India by 15–20% in late August.

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[–] TORFdot0@lemmy.world 2 points 1 month ago (1 children)

If you have kids that watch on devices that can’t easily block ads like TVs or game consoles, it’s worth every penny.

YouTube ads are full of scams and smut and all sorts of other things I don’t want my kids exposed too

[–] JohnOliver@feddit.dk 1 points 1 month ago

I understand. It's just that even the videos themselves have ads and are loaded with product placement and paid content, not to mention the low quality of most videos. I am just surprised that people actually do pay for it, instead of finding something else to do.