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277

If "AI" doesn't attract customers why are companies hyping it so hard? Are they just dumb or is there another factor? (lemmy.world)

submitted 2 months ago by Acamon@lemmy.world to c/asklemmy@lemmy.world

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I've seen reports and studies that show products advertised as including / involving AI are off-putting to consumers. And this matches what almost every person I hear irl or online says. Regardless of whether they think that in the long-term AI will be useful, problematic or apocalyptic, nobody is impressed Spotify offering a "AI DJ" or "AI coffee machines".

I understand that AI tech companies might want to promote their own AI products if they think there's a market for them. And they might even try to create a market by hyping the possibilities of "AI". But rebranding your existing service or algorithms as being AI seems like super dumb move, obviously stupid for tech literate people and off-putting / scary for others. Have they just completely misjudged the world's enthusiasm for this buzzword? Or is there some other reason?

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[–] Don_alForno@feddit.org 6 points 2 months ago

If my workplace is in any way representative, it's because decisions are made by close to retirement out of touch old geezers who want to virtue signal very hard that they are not out of touch old geezers. So they push the "new thing" for lack of any actually innovative ideas of their own. Then, when the younger team members who do have some rough knowledge of the "new thing" try to explain why it might be a bad idea, they call them afraid of progress and double down on the "new thing" even harder.