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Microsoft is not done yet: more ads spotted in latest Windows 11 build - gHacks Tech News (www.ghacks.net)

submitted 3 months ago by IndustryStandard@lemmy.world to c/technology@lemmy.world

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When is an ad an advertisement and not a recommendation? Microsoft clearly likes to use the term recommendation for what others may see as an advertisement.

There are recommendations in the Start menu, Settings app, Lock screen, File Explorer, Get Help app, and other areas of the operating system already. These are often not that useful. App recommendations in the Start menu are limited to Microsoft Store apps.

Now, Microsoft is testing recommendations in the Microsoft Store app. If you never use the app, you won't be exposed to these. If you do, you may notice recommendations popping up when you try to use the built-in search.

First spotted by phantomofearth on X, two or three recommendations are shown whenever search is activated in the official Microsoft Store app.

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[–] lustyargonian@lemm.ee 15 points 3 months ago (1 children)

Could it be that consumers are putting money where there mouths are and this is just Microsoft desperately trying to increase their margins since their business isn't growing anymore?

I mean the more people move away, the more likely it is Microsoft would milk the ones who can't.

[–] dodos@lemmy.world 4 points 3 months ago

Especially considering the news on poor adoption rates for windows 11, I wouldn't be surprised if this is the case. It could also be an explanation as to why we are only seeing these ads added to w11 right now.