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Google Maps tests new pop-up ads that give you an unnecessary detour (Update)
(www.androidauthority.com)
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And that’s basically it!
Zero competition only for so long, I have seen a notable uptick in for example OSM being used even by companies instead of gmaps.
People are lazy creatures of habit, but once the enshittification starts impacting companies reliant on affected services there will be an alternative cooked up.
Possibly leading to the slow enshittification again, but either way. And it is not like google has some patent on web maps either.