this post was submitted on 27 Jun 2024
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Netflix mulls introducing free ad-supported tier. The circle is complete (adguard.com)
submitted 4 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world
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Netflix, once a pioneer of ad-free viewing that offered a break from traditional TV norms, is now contemplating launching free ad-supported versions of its service in markets like Europe and Asia, Bloomberg reported.

The plans to offer a free ad-supported tier, albeit in select markets, suggests that pivot towards monetizing user data, in other words — making users and not the extensive library of award-winning shows a product, might be well in the pipeline.

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[–] Entropywins@lemmy.world 25 points 4 months ago (2 children)

I have hardware dedicated to blocking ads on my home network.

[–] EncryptKeeper@lemmy.world 22 points 4 months ago (1 children)

That will only go so far unfortunately. And network level ad blocking won’t protect you from their ads if they’re served from the same servers the content is.

[–] Appoxo@lemmy.dbzer0.com -1 points 4 months ago (2 children)

uBlock will manage :)

[–] lauha@lemmy.one 10 points 4 months ago (1 children)

Not when they are part of the same stream

[–] cheddar@programming.dev 12 points 4 months ago

And not when your client is a Netflix app on your smart tv.

[–] EncryptKeeper@lemmy.world 4 points 4 months ago (1 children)

Ublock is not network level ad blocking.

[–] Appoxo@lemmy.dbzer0.com 2 points 4 months ago (1 children)

But it helps in addition for the annoying stuff that is not possible to filter on the network.

[–] FlavoredButtHair@lemmy.world 11 points 4 months ago (1 children)

What hardware do you use? I have a pihole. Unfortunately it doesn't block ads on Youtube except in the web browser.

[–] Manalith@midwest.social 2 points 4 months ago

For a long time my pihole was able to do it with some regex entries, but Google was pretty persistent about not letting that work, so for Android I just started doing Revanced.

Like you said, the web browser still blocks fine.