this post was submitted on 29 Jun 2024
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Tractor supply serves people in rural areas. What did yall expect? That Jose and Tim would think like someone from LA?
Ehh, they serve customers in the suburbs and city dwellers hoping to recapture a sense of not-being-in-the-city too. Us rural folks have dozens of places to go and pick up hay and shave and feed instead, so just like every other time some corp has done the right thing and then backtracked, they've lost the group that got all hurt about being included in a bigger tent, they've lost the group that was newly included, and they're left holding a presumably smaller portion of the market than before they failed to hold to their convictions. Make stupid moves, win stupid prizes.
I went to TSC several times my first year in Texas, mostly for hay and pellets for the rabbitry. And we were not rural. Not exactly downtown on an acre, but in that suburban interface, it was the only realistic choice. I'll certainly not shop there again. Like, I've never set foot in a Hobby Lobby, and the last time I got Chick-Fil-A was in high school, I don't buy Domino's. It is very easy to vote with one's dollars when alternatives exist.