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Homie was a film school nerd who took a gamble that paid off. People that ONLY want to make money don't take such huge risks or put so much pretentious thought into pulp. He made it to make a ton of money because it literally couldn't happen any other way. How else do you get rich people to invest that much money?

Lucas capitalized on his success.. anyone who grew up with 80s cartoons specifically designed to sell toys to kids can tell the difference between the two.

Well at least until Return of the Jedi..