Honestly I think it's just a shit idea. Only way I could see it flying is if you heavily (or completely) subsidized the cost of the television. There's already a company giving away free ad supported TVs.

https://www.google.com/url?sa=t&source=web&cd=&ved=2ahUKEwjxj_HNhtqGAxUcIjQIHX7BCiYQFnoECBEQAQ&url=https%3A%2F%2Fwww.telly.com%2F&usg=AOvVaw0alFgFQTc-6Uz1bt-Q55d1&opi=89978449

[–] brbposting@sh.itjust.works 14 points 5 months ago (1 children)

This doesn’t end well

[–] 0x2d@lemmy.ml 2 points 5 months ago

ive been wondering for a while how hackable the telly is

[–] hydroptic@sopuli.xyz 5 points 5 months ago* (last edited 5 months ago)

Oh yeah it's obviously a shit idea, but that generally doesn't stop executives when they think there's money to be made – considering how eg. YouTube's trying to stop you from blocking ads and will apparently start showing ads when videos are paused, requiring attention seems like a logical next step to drive that CPM up to fund the CEO's new yacht