this post was submitted on 14 May 2024
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Japanese car manufacturers actually sell a lot of EVs... in Japan. They don't seem to be interested in selling those mini EVs abroad.
They sell slightly modified kei cars in other countries, but not these electric models.
Maybe in the US, but in Asia, a huge portion of sales for Honda, Toyota and Suzuki are for their modified kei cars. Even so, they still don't seem interested in releasing their electric models there. This gap is currently filled by Chinese EV manufacturers.
You say that as if Americans don't want kei cars, but we do. Even rural off-roading Youtubers (who would probably be revealed to be ultraconservative if they didn't keep their politics out of their videos) love things like Suzuki Samurais and Subaru Sambars.
Well to be fair, trying to sell anything with the word mini in it in America is it uphill struggle; if there's one thing us Americans hate, it's walking uphill.