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EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO (www.tomshardware.com)

submitted 6 months ago by Salix@sh.itjust.works to c/games@sh.itjust.works

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EA CEO Andrew Wilson confirmed the company is considering putting ads in traditional AAA games — titles that players purchase up-front for around $70 apiece. In the Q&A part of EA’s latest earnings call, Eric Sheridan from Goldman Sachs asked Wilson about dynamic ad insertion in traditional AAA games. Wilson said, "…Advertising has an opportunity to be a meaningful driver of growth for us." He then continued, "…we have teams internally in the company right now looking at how we do very thoughtful implementations inside of our game experiences."

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[–] narc0tic_bird@lemm.ee 3 points 6 months ago (1 children)

We're talking about an entertainment product here though, not who's going to be the next president. Voting with your wallet always works for yourself in this case. Don't buy the ad-infested game = you don't get an ad-invested game. Simple as that.

Sure, if many people follow and nobody buys their ad-infested games, they'll change it up. But even if they don't, you still benefit by having "voted" yourself.

[–] haui_lemmy@lemmy.giftedmc.com 1 points 6 months ago

As much as I understand this, human nature ist much different. The vast majority of people doesnt care about this, doesnt know about this or doesnt prioritize it.

Think the mother/father who works full time and has to handle parenthood in their off time. It not like they have the time to stay on top of gaming trends. They will probably scan the game for violence if at all.

Do you think the manority of twitch and youtube viewers are kids for nothing? People are used to this and they dont mind.

Your logic with the entertainmend product also has nothing to do with predatory marketing and dark patterns. They’re illegal in some states for a reason.