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First lesson in business: Don’t mess with the fucking money.
Anecdotal experience alert: I work with a guy that is one of the leading sales operators in my field. I’ve been in another somewhat related field for 20+ years but didn’t really have to work on my sales techniques. This guy is a genius in simplicity. His basic tip is screw all the MBA metrics. When you’re dealing with people you need to make connections. Camp out and get to know them, their family, and their likes/hobbies. The craziest sales always have the same thing in common, not talking about whatever you’re selling. People buy when they like you. That builds trust and confidence. That’s it. Super simple but it’s why my small branch is carrying the entire state at the moment. Whenever my sales guys call the first question we ask is, that’s cool but what did you learn about the customer? They’re starting to get what we mean and learning things about people and their sales and 5 star reviews have skyrocketed.