this post was submitted on 29 Jun 2023
117 points (100.0% liked)
Technology
20 readers
4 users here now
This magazine is dedicated to discussions on the latest developments, trends, and innovations in the world of technology. Whether you are a tech enthusiast, a developer, or simply curious about the latest gadgets and software, this is the place for you. Here you can share your knowledge, ask questions, and engage in discussions on topics such as artificial intelligence, robotics, cloud computing, cybersecurity, and more. From the impact of technology on society to the ethical considerations of new technologies, this category covers a wide range of topics related to technology. Join the conversation and let's explore the ever-evolving world of technology together!
founded 2 years ago
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
From the persepctive of the host site, maybe. But for the advertisers, AdNauseam punishes them pretty badly. The idea is to destroy the relationship between the "click through rate" and "conversion rate" of offending sites/ads.
The linked article discusses the phenomena in more detail, but the bottom line is that advertisers want sales. If their ads don't get sales on a certain platform, they will no longer advertise on said platform.
I've also attached a screenshot of the relevant part of the article.
https://www.wordstream.com/average-ctr
That's without even considering how this screws up the data that organizations like Google are trying to track. That data is worth something to them, and this obfuscates it.
Ah, I didn't think of this part. I was going of off click through rate but didn't think about it destroying the conversion rate