this post was submitted on 29 Jun 2023
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One thing that worries me about this approach is that it's still generating ad revenue. Sure you don't actually see the ads but it's still an incentive for companies to continue running more and more ads.
But they’re not making the company paying for the ads any profit. It’s a money sink for them. But you’re correct in that whoever is hosting the ads will make their coin.
From the persepctive of the host site, maybe. But for the advertisers, AdNauseam punishes them pretty badly. The idea is to destroy the relationship between the "click through rate" and "conversion rate" of offending sites/ads.
The linked article discusses the phenomena in more detail, but the bottom line is that advertisers want sales. If their ads don't get sales on a certain platform, they will no longer advertise on said platform.
I've also attached a screenshot of the relevant part of the article.
https://www.wordstream.com/average-ctr
That's without even considering how this screws up the data that organizations like Google are trying to track. That data is worth something to them, and this obfuscates it.
Ah, I didn't think of this part. I was going of off click through rate but didn't think about it destroying the conversion rate