this post was submitted on 04 Feb 2024
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I'm almost thinking that Apple went too deep into AR/VR when it looked like there was a market for it. So over a year ago they knew this was dead-on-arrival. They'd already committed the R&D and all the facilities and materials for the first production run. Knowing its going to flop, and knowing they'd get only one shot to sell them, they hiked up the price to the point where they could extract the most money from diehard Apple fans before word got out it wasn't worth it.
They sold out all 200,000 launch day units, so perhaps Apples only mistake was pricing it too low.
I speculate it is a test product to work towards ubiquitous ar glasses in the future. Basically to figure out the big problems, produce a few good apps, etc. before trying to make the true product.
It’s almost, but nothing at all, like that.
Sounds like a good observation and analysis.
What's yours?
It’s competing with the varjo aero, not any of the low end ar tech so it’s actually half the cost of its competitor. It’s still way too expensive for consumers, but that’s not who it’s aimed at
Valve Index+stations+controllers is 1k$
Which it doesn’t compete with at all.