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Taylor Swift AI images prompt US bill to tackle nonconsensual, sexual deepfakes
(www.theguardian.com)
this post was submitted on 31 Jan 2024
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Even better: Intentional infliction of emotional distress
There are business interests behind this. There is a push to turn a likeness (and voice, etc.) into an intellectual property. This bill is not about protecting anyone from emotional distress or harm to their reputation. It is about requiring "consent", which can obviously be acquired with money (and also commercial porn is an explicit exception). This bill would establish this new kind of IP in principle. It's a baby step but still a step.
You can see in this thread that proposing to expand this to all deepfakes gets a lot of upvotes. Indeed, there are bills out there that go all the way and would even make "piracy" of this IP a federal crime.
Taylor Swift could be out there, making music or having fun, while also making money from "her consent", IE by licensing her likeness. She could star in movies or makes cameos by deepfaking her on some nobody actor. She could license all sorts of youtube channels. Or how about a webcam chat with Taylor? She could be an avatar for ChatGPT, or she could be deepfaked onto one of those Indian or Kenyan low-wage workers who do tech support now.
We are not quite there yet, technologically, but we will obviously get there soonish. Fakes in the past were just some pervs who were making fan art of a sort. Now the smell of money is in the air.
This seems like the most likely scenario tbh. I'm not sure whether personal likeness IP is a bad thing per se but one thing is sure - it's not being done to "protect the kids".
It is. It means that famous people (or their heirs, or maybe just the rights-owner) can make even more money from their fame without having to do extra work. That should be opposed out of principle.
The extra money for the licensing fees has to come from somewhere. The only place it can come from is working people.
It would mean more inequality; more entrenchment of the current elite. I see no benefit to society.