this post was submitted on 22 Jan 2024
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I think because their media consumption is gamified. If you post certain things you get down votes and negative comments citing convincing (but fallacious) arguments that make me feel inferior. If I post other things I get positive comments and upvotes that make me feel smart.
Once people get conditioned to it they're basically immune to facts since facts that run contrary to their social conditioning make them feel yucky.