A Boring Dystopia

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48,000 companies sent Facebook data on a single person (www.theverge.com)

submitted 10 months ago* (last edited 10 months ago) by ooli@lemmy.world to c/aboringdystopia@lemmy.world

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[–] Deceptichum@kbin.social 41 points 10 months ago

The researchers believed that the ease of “microtargeting” campaigns to specific user data accounted for the fact that 96,000 of the companies listed were only targeting one of the volunteers.

One person, being tracked by at least 96,000 companies. WTF?