Piracy: ꜱᴀɪʟ ᴛʜᴇ ʜɪɢʜ ꜱᴇᴀꜱ

Man I hate this new dynamic and insertion bs. For 15 years all the podcasts I listened to had host-read ads. And in most cases, I had enormous trust in the podcaster to choose companies that he was willing to stand behind. I've used products I first heard about on a host-read podcast as before, and never regretted it.

But in the last 12 months I've been getting dynamically inserted ads a lot more. Partly because those older podcasts are using them to supplement income as advertisers are less willing to buy host-read ads than they once were (a lack of data and targeting when buying a podcast ad spot is the biggest factor, but also laziness on the part of marketing managers because host-read ads need to be negotiated and bought individually, rather than making single big buys in automated insertion systems), but mostly because I've started listening to a few newer podcasts that weren't around in the heyday of podcasting.

And it really sucks. More and more it's feeling like the podcasting industry is being enshittified, not even because of the desires of podcasters themselves, but thanks to advertisers hating the idea that podcast ads were more like TV ads than internet banner ads/YouTube preroll video ads, and thanks to big businesses like Spotify coming into the audio content market. (N.B., it's very important to remember that what Spotify does is not podcasting. By definition if it's delivered via a proprietary service rather than the open RSS standard, it is not podcasting.)