this post was submitted on 09 Jan 2024
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Why does anyone still buy HP?
Ignorance
The big one seems to be non-techies who long ago heard they were good. A long, LONG time ago.
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It takes 20-seconds to research their products before purchasing. Those few seconds would reveal that HP is now a shit product. Another 20-seconds would reveal Brother to be highly regarded.
"Capitalism fucked me over and I wish to sue HP's ass off!"
I have no idea what to tell people.
"Companies make worse and worse products and I keep buying them! Make it stop Mr. Government!"
IT professional here, cheap initial purchase means that when I go to my boss with the required '3 options', DESPITE me detailing why HP is super terrible and expensive long-term, they will ALWAYS insist on the HP.
Add onto that brand recognition and it's basically impossible to convince any site I work on to switch to Brother unless they directly experience just how unreliable and expensive HP actually is. Even then it's still a 50/50 if they'll make the rational choice.
They are often bundled with computers in cheap packages 
They sell the printers below cost.