Basically dress up the economics as futurism instead of tankie shit with its associations.
Marx said we should hold the means of production in common, and follow a socially beneficial plan. But a lot of audiences would roll their eyes and close their ears as soon as I said Marx.
If instead I say, "Artificial intelligence and computerised logistics are becoming so sophisticated we can think about phasing out the human element of management. We can choose democratically what we want the robots to do and they will produce it for us."
This might sound like subterfuge to some of you, but it's not actually dishonest. It's a correct way to describe a Marxian economy. I replaced the phrase "the means of production" with "the robots".
The real win here is you get around "It's easier to imagine the end of the world than the end of capitalism." People don't expect a Marxist world revolution. People don't expect the fall of capitalism. But people totally do expect robots and AI in the coming decades.
While The Venus Project and The Zeitgeist Movement were my personal gateway to becoming a socialist, I resonate with your point that using the concept of a computerized resource-based economy to persuade people tends to lead them into the misconception and fear of such a society being ruled by a "robotic dictator", and I can attest to this from previous conversations I've had. These organizations I mentioned were also reformist and believed that by simply making a better alternative of society possible and more affordable through the means of technological innovation alone, a socialist society could be realized nonviolently, which, of course, we can see from examples like solar panels being more affordable but not profitable that this notion has turned out to be false, plus the ruling class does not want to give up their power nonviolently. At the time, I would say that "I believe I could trust a robot to be more ethical than easily corruptible humans," and this was before I learned more about socialism and realized this statement negated previous socialist experiments and current AES countries achieving more just societies and dismissed the potentially dangerous outcomes of a "robotic leader" (though I said this more out of frustration as I couldn't come up with a better answer).
From the book, Socialist Reconstruction: A Better Future for the United States, I will provide this excerpt from the preface:
I need to split this response in two due to the character limit...
Part 2
To summarize (for OP, I have essentially repeated your response in affirmation and in a more verbose form), it is beneficial to give people a glimpse into the possible future of a socialist society, but we cannot determine what that future will entail until it is manifested in reality. While I still like to envision a communist future where we use computers to automate resource allocation and distribution based on need, efficiency, and safety of the planet and humanity while cutting the money-middleman out, a fully automated communist society will not occur until the distant future, thus it is not very productive to dwell on this idea while we are still struggling under capitalism and trying to bring class consciousness to the working class. There are many steps, as mentioned in the book (which I still need to finish), that would likely precede the need to allocate resources digitally when a socialist society is formed. We will be starting under the conditions of the capitalist framework, and some changes can occur overnight while others will require more time to deconstruct the current system and reconstruct an improved socialist framework.
It is more important at this moment to educate people about class struggle and to build unity under the idea that a better society can be achieved, even if we don't and cannot know the full details of such a society. We can look to other socialist countries and experiments now as potential examples, but I believe more people need to be deprogrammed from the Red Scare first before they are open to such projects and concepts.
Indeed, there are plenty of issues that can not be solved by technology alone (land reform, nationalization, etc), and there are conditions that prevent technology from being widely available to the proletariat (copyright, patent, etc.).
As we are in an era where it is much easier for anyone to sell their own ideas, I think it is better to have an organized party that is doing things like pooling resources into starting a worker's cooperative, and build up that means of production into a position where it could help the local community beyond simple volunteer programs.
It's not just about convincing others to join the socialist cause, but also about persisting through the highs and lows of a process that will take years and decades. Leaders of the party will make mistakes, comrades may not be with you all the way through. There will be arguments, there will be betrayal, there will be sacrifices.
There is nothing easy about achieving a socialist state, our Marxist teachers have shown us the light, it is up to all of us to build the road through hard work and unity.