this post was submitted on 07 Jan 2024
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I'll pile on an list FOMO (Fear of Missing Out). It's dumb as both a concept and acronym. Though sadly, it's also quite a successful marketing tactic.
How is it dumb as a concept? Is it not a way to describe human nature?
What's the marketing meaning? I only know about the psychological effect of feeling anxious when disconnected or not taking part to an event.
Triggering that anxiety to sell you stuff. Seasonal or promotional things and big sales are usually aimed at taking advantage of fomo.
Using that feeling to get people to spend money on stuff they don't need (clothes, micro transactions, unnecessarily replacing electronics, etc.)