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Just so contrived. Even before the harassment allegations, their videos just seemed so corporate. That's the Conde Nast influence, but it makes for such milquetoast content.
I actually liked the magazine before they did YouTube stuff cause it was different than the typical food mags directed at moms. Industry leading photography and good deep dive pieces in to food trends and unique restaurants, always getting in to the process. Their video editors were youtube guys given a budget and their video content had that feel to it. They did some innovating with how they approach recipe vids, keeping in and even highlighting mistakes was a major editorial decision that set them apart. At their peak they were found to be treating the staff poorly regarding compensation and allegations of sexism, and not paying Sohla for her video appearances etc. They switched their editor in chief and hired new staff but now it just seems even more corporate than it used to.