this post was submitted on 27 Oct 2023
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Well it wasn't exactly like that, but I think I know what you are referring to.
After the launch of the latest DLC for Warhammer 3, that had a significantly worse value-per-content-offered than the DLC that had been launched previously, Creative Assembly issued an statement to explain the new pricing model in response to the negative reception. In that statement, amongst other things, they said:
and
Which the community interpreted as "keep buying the DLC despite the pricing changes or we will stop patching and supporting the game".
Which, well, I guess it is implying that, but I don't see it so much as a threat rather than them being (maybe excessively) open about the reality of the current situation, which is SEGA tightening the belt after the Hyenas fiasco and intending to pull the plug on any project that doesn't make financial sense (and, as it always is with public companies, financial sense doesn't mean profitable, it means a ratio of performance per cost of a fuckton).
That's was exactly what I was thinking of