this post was submitted on 16 Oct 2023
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A Boring Dystopia
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I know this - my husband is actually a small batch brewer himself - but IPAs very much dominate the market, which is what i was poking fun at
It's getting a lot better here in the NE, USA but it's still dominated by shitty fucking IPAs.
It's because IPAs are stupid fast to make. As a home brewer I can have an IPA done inside two weeks. That Scotch ale? It's probably close to done and has been sitting for 4 months. And don't even get me started on posters and stouts.
Is that why? It's the insta-pot of slow cooked meals.
One of the main ones. Couple with a bunch of marketing and you have a winner.