this post was submitted on 13 Oct 2023
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I assume it's part of a trend of having as much useless white space as possible, so that they can stuff more ads into it.
For 1080p screens at least, 170% zoom seems to be perfect fit for most content (for websites where 100% zoom is likely designed for lower resolutions) meaning sidebar ads are not even on-screen (IIRC, maybe you'd need to scroll to not see the left one but not sure how to test this).
Though I guess more sites likely don't need as much zoom to fill content, for instance Kbin is full-width at 150%. Itch doesn't have whitespace even at 100% (on the right side, the left side has it due to the left sidebar that is stuck at the top of the page).