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Pretty much only for a job at this point - clients/employers. I'm definitely better fitted for freelancing (wearing many hats), and had a lot of success with this strategy during the pandemic. Even on the job I think I'll continue to publish content, but then it would be for engagement.
But in the end I'm someone who loves to share and provide value for people. If I made just one person's day, I feel I've done my job...but obviously paying the bills is #1. Haha.
In that case, I think the two directions are signing up on all the freelancing sites (which I'm going to guess you've already done) and the second direction is to get traction is in small communities. For example, I like Deno, so I'm in the Deno discord and people post their libraries, blog posts, and tutorials in the #showcase channel. All of them get at least 12 eyeballs, and the same people post enough that the frequent posters know each other and can recognize new people. On top of that I end up coincidentally seeing some members in other discords like Lapce (text editor), or the AssemblyScript discord, etc. I'll post on relevant Lemmy communities sometimes too.
From small communities I'll get 5-20 Github stars on a library, which is enough for Github to start organically showing it to random people. I imagine the same is true for blog posts. I'm not even trying to get hired, or get a following.
So maybe start finding some small communities. If you still don't get traction you'll at least have some friends to give you feedback.