Technology

34778 readers

344 users here now

This is the official technology community of Lemmy.ml for all news related to creation and use of technology, and to facilitate civil, meaningful discussion around it.

Ask in DM before posting product reviews or ads. All such posts otherwise are subject to removal.

Rules:

1: All Lemmy rules apply

2: Do not post low effort posts

3: NEVER post naziped*gore stuff

4: Always post article URLs or their archived version URLs as sources, NOT screenshots. Help the blind users.

5: personal rants of Big Tech CEOs like Elon Musk are unwelcome (does not include posts about their companies affecting wide range of people)

6: no advertisement posts unless verified as legitimate and non-exploitative/non-consumerist

7: crypto related posts, unless essential, are disallowed

founded 5 years ago

MODERATORS

MinutePhrase@lemmy.ml

Google PR account pushes back on claims they replace queries for ads. Claims they "look beyond the specific words in a query" and use ad keyword matching. (nitter.net)

submitted 1 year ago* (last edited 1 year ago) by ram@bookwormstory.social to c/technology@lemmy.ml

4 comments fedilink hide all child comments

ghostarchive
context^[^^ghostarchive^^]^

An opinion piece recently appeared stating that Google “just flat out deletes queries and replaces them with ones that monetize better.” We don’t. The piece contains serious inaccuracies about how Google Search works. The organic (IE: non-sponsored) results you see in Search are not affected by our ads systems.

In particular, the piece seems to misunderstand how keyword matching is related to showing relevant ads on Google Search.

Ad keyword matching is a long-standing and well-known process that is designed to connect people to relevant ads. Learn more here:
^[^^ghostarchive^^]^ https://support.google.com/google-ads/answer/7478529

A separate process, which has nothing to do with ads, is used to match organic results to a query, as explained here:
^[^^archive.org^^]^ https://www.google.com/search/howsearchworks/how-search-works/ranking-results/
It’s no secret that Google Search looks beyond the specific words in a query to better understand their meaning, in order to show relevant organic results. This is a helpful process that we’ve written about many times:

^[^^archive.org^^]^ https://www.google.com/search/howsearchworks/how-search-works/ranking-results/
^[^^archive.org^^]^ https://blog.google/products/search/search-language-understanding-bert/
^[^^archive.org^^]^ https://blog.google/products/search/how-ai-powers-great-search-results/

^[^^archive.org^^]^ https://blog.google/products/search/google-search-breakthroughs-over-25-years/
This ensures that Google Search can better show people organic results and connect them to helpful resources. If you make a spelling mistake, or search for a term that’s not on a page but where the page has a close synonym, or if you aren’t even sure exactly how to search for something, our meaning matching systems help.

you are viewing a single comment's thread
view the rest of the comments

[–] dingus@lemmy.ml 20 points 1 year ago* (last edited 1 year ago) (1 children)

I would rag on Google here, but if you read this entire mastadon thread, other people have already done a golden ass job of taking Google to task for this propaganda.

[–] Specific_Skunk@lemmy.world 4 points 1 year ago

I guessed I’ve missed that so far. Who?