this post was submitted on 27 Sep 2023
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well then the context matters as it's not 100s of emails, it's 12 emails to one person, and that person either filled in a form or had met a specific set of dozens of criteria (as mentioned, firmographic, technographic, psychographic, in some cases based on SEC 10K/Q filings, in others based on M&A or hiring announcements) for us to consider approaching them.
We are talking about me emailing 3 people at your company, tops, during work hours, about specifically their jobs.
The "approaching 3 people" bit is quite targeted, but I still get sketched out at the fact that you're setting "12 emails" as the minimum because it's the legal maximum. It's like drivers that interpret the posted speed limit as "you must drive at least this fast, but don't go over or you will get ticketed" and not reality of "this is the max legal speed you are permitted to drive without penalty".
Before you go into a "if you don't agree with the law" bit, I'll just note that just because something you're doing is legal, doesn't make it ethical, wanted, or moral. I can play my stereo, outside,, at a certain max decibel level, every day, until exactly 10 PM, and still be within the law. That doesn't mean my neighbors won't want to murder me after the 2nd or 3rd day I do it. Ethics and morality are the reason I don't, not the law. The law if for companies/people/entire industries like yours (marketing, not your product), because society knows guardrails are needed, even if they are overly loose (likely intentionally as a byproduct of lobbying/brigery).
it's not the legal maximum it's the industry defined benchmark as affecting deliverability, at which point you want to disengage from sending to avoid a negative impact to your domain score as a legitimate sender.
You may dislike that but it's set as a benchmark because its considered de rigeur. To do otherwise affects the competitive ability of the company against its vertical competitors.
Now, again, thats not me personally but rather all email marketing (with some horizontal and vertical adjustments, e.g. industry / NAICS)
To me it's the same as no sales assistant wants to ask you if you want to super-size your meal, or sign up for the credit card, or join their rewards program: but you have to do it because it's part of the job.