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For those who work in companies that subscribe users to emails, when users unsubscribe, what portion of them say they "never signed up for this"? (lemmy.world)

submitted 1 year ago by snek@lemmy.world to c/asklemmy@lemmy.ml

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Obviously not looking for hyperaccurate answers, just in general, how many people tend to unsubscribe from promotional emails and how many tick the option "I never signed up for this"?

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[–] Toribor@corndog.social 10 points 1 year ago (1 children)

I work at a small SaaS company that sells software to Higher Ed. Our marketing email is entirely separate from our product email. The marketing emails are a nuisance and I don't have a lot of info on them. The product emails I have to monitor the bounce rate and complaint rate to keep our email reputation up and ensure deliverability.

People still check the box that they didn't sign up for email even though every email sent out of the product is opt-in. I assume it's usually because someone's boss decided they needed to get a specific email report or something.

Our complaint rate is still super low though, lower than .01%.

[–] DogMuffins@discuss.tchncs.de 5 points 1 year ago (1 children)

People still check the box that they didn’t sign up for email even though every email sent out of the product is opt-in

Do you think it's just people moving on from their role ? Oh Bob has left, let's just forward all his emails to Bill...

[–] Toribor@corndog.social 3 points 1 year ago* (last edited 1 year ago)

I think some of the data in the reports that people subscribe to is only useful for a limited time window, and then eventually people are getting weekly emails with information they no longer need (or is no longer valid). People then unsubscribe to the entire 'report' notification type instead of the individual report. Ideally development will make that easier to manage within the product in the future.