United Kingdom
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It wasn't that it was simpler for them, it's that your average Brit is a tightfisted cunt and won't pay more for a tomato what they think it's worth.
Supermarkets knew this so stopped buying certain veg when the price went up, because they knew their average customer is so tight they squeak when they walk
There was no shortage whatsoever
Por que no los dos?
Not quite, it's a little more complicated than that.
Supermarkets stopped buying veg when the price went up because they knew they could blame it on other factors, rather than people thinking the supermarkets were tight cunts. Customers are generally accepting of prices going up (they have no other option), it's the supermarkets who want to charge as high a price to customers while paying as little as possible themselves. The supermarkets then use this whole thing as a negotiating tactic to try to bring down their cost prices.
I was just pointing out that ‘you can outbid anyone’ doesn’t really work in practice- particularly when many people in the uk are living paycheque to paycheque