this post was submitted on 27 Jan 2023
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Privacy
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I don't think that's quite right. The act of changing the channel wouldn't have impacted the station's ad revenue because the tech couldn't tell if the ad was served. On YouTube you actually deprive the site of ad revenue with an ad blocker. And if enough people do it, you could also deprive creators of material earnings.
So fucking what?
Well, historically ad revenue for TV is based on viewership, right? I'm not 100% sure how that was calculated before streaming, but I would think that changing the channel would still affect those numbers, albeit in a more gradual way. It would still have a similar effect, just not as immediate.
It's important to differentiate "immoral" from "consequences." The consequences of adblockers/changing the channel is that it may impact content creators, but that doesn't make it immoral.
It was calculated by a sample of households with a tracker box
The Nielsen company doing surveys of a percentage of households is how they know. Nowadays they even have a tracker you wear that reports back to Nielsen what you’ve been watching/listening to based on what it can hear, in the old days it was a form folks filled out saying what they watched or listened to