looks like rendering adblockers extensions obsolete with manifest-v3 was not enough so now they try to implement DRM into the browser giving the ability to any website to refuse traffic to you if you don't run a complaint browser ( cough...firefox )
here is an article in hacker news since i'm sure they can explain this to you better than i.
and also some github docs
Won't you think of the poor poor ad companies?
Do they actually, or is that just all they have to visit anymore? Would users not be happier visiting a bunch of cheap geocities pages with blink tags instead of tracking cookies?
It's all about how far we can push the user and how much the user is willing to pay. Gotta squeeze and close all avenues of escape, so they tolerate some more.
Unfortunately all the masses want is maximum ease of use, full stop. Just look at the Reddit exiles -
"Welcome to Lemmy, pick a server any server be a winner"
"WTF IS THIS NERD SHIT SIGNUP TOOK MORE THAN ONE ACTION ON MY PART RIP LEMMY LONG LIVE REDDIT IS LEMME JUST REDDIT YET NO FUUUUUUUUU"
Sadly you’re right. Every migration from phpBB to Digg to Reddit filtered the people who made a minimum effort to understand the platforms, and now we have this.
And I remember all the people who were not programmers, and could still setup and administrate their own phpBB…
Half the internet now seems to be bots creating content purely for the enjoyment of other bots. Typing any kind of difficult question into a search engine will now have you dodging a minefield of AI generated articles, none of which contain any useful information other than what they've scraped from other AI generated pages.
So true. I want to bang my head against a wall whenever i get a problem and the first three result pages are the same different article scraped by AI. To make matters worse, it's almost always some speech about corruption followed by dism /fixnow
Nobody considers the plight of the humble sprawling multinational corporation and their army of lobbyists.
Wait, is this google basically admitting they've been scamming advertisers by taking their money to show ads to bots?