Or maybe they do it because it would be very confusing for 99% of users to read “sign in with your atproto account” when no one knows what that is. Its a good thing theyre keeping things simple for now instead of getting the mastodon “its too complicated” issue and having non tech users not use it.
Mastodon and the activitypub culture is very much either “its too complicated” or “how do you not understand its so simple maybe you’re just dumb and shouldnt be here” energy and its why 99% of topics here are just tech and politics. Almost no artists use it and the few that use it are on mastodon.art which defederates from so many instances.
It does matter their reasoning and they can change the word when atproto is more understood. No fedi software uses “sign in with your activitypub account” either because confusing users is a bad thing.
I personally like that theyre doing things to appeal to non tech users because i dont want to use a service no one uses. Its why i dont use any activitypub service for my art because theres no artists using activitypub but bluesky has a huge art community even though they still dont have video