There's a horde of people that doesn't give a shit though. If they introduce this without overdoing the ads, it might get traction. And then they ramp up the ads and tracking in 10 yrs. Pretty scary, I hope its DOA.
Then again, if you wrap the whole page in webassembly, there's not a lot you can do with current ad blocking technologies. May need to have machine learning based blocking or something
A possible explanation is that the new ram sticks requires another memory channel to be active