Yes, because the company refused to appoint a Brazilian legal representative.
fartemoji
So I agree with you about the whole "arresting people after they yell fire and not before" thing, but we're talking about people who attempted a coup here, these aren't hypothetical pre-crimes.
To your earlier point about going after the people who actually did the coup:
https://www.bbc.com/news/world-latin-america-64299892
According to this BBC article, 39 people were indicted within about a week of the attack
https://en.m.wikipedia.org/wiki/2023_Brazilian_Congress_attack
According to Wikipedia, 86 people have been convicted and sentenced to jail time.
I'm sure there are better numbers but I don't speak Portuguese so I'm not going to find them.
Also, while this conflict did begin with Brazil wanting them to ban accounts who helped organize the coup attempt, x was banned because they refuse to appoint a Brazilian legal representative.
If you stretch a rubber band it gets longer. The two ends of the band get farther apart. This might be easier to imagine with a broken rubber band rather than a loop. If you stretch a lead, whether in sports, politics, or anything else, the gap gets larger. The two sides get farther apart.