Yeah for sure, it's pretty fucked. Hopefully I can do my banking through a web browser if my bank ever decides to pull some dumb shit like that.
One thing that really fucks me off, are schools requiring students to use proprietary nonfree software. Windows, adobe, MS office, etc
IMO all schools should be using desktop Linux, and teaching students on free and open source software.
It respects student freedom and privacy, and doesn't unfairly punish the less financially fortunate. On top of that, it teaches students important lessons about sharing and collaboration. Imagine what the FOSS movement might look like if free and open source became the standard in education.
I think lots of boomers and gen-x do care. (At least the ones I know). They just aren't tech literate enough to do anything about it.
I think we need more privacy oriented devices and software with simple ux, and advertising that isn't targetted at the tech community.
Run some TV ads for a privacy enabled smartphone, and play up how it works just the same as your current phone but doesn't spy on you. Shit like that.