Conservatives think freedom is protecting their way of life by eliminating anything that threatens their world view. That includes democracy.
Trump is demonstratively extolling fascist ideas such as rejection of the rule of law, rage against the elites, nationalism and race superiority, heroic strength through force, attacking the week, and disdain for women and gender minorities.
I often judge a book by it's cover, because the back cover usually tells me what the book is about.