I didn’t buy “one year” of gameplay I bought the fucking game.
That right there is the root of the overall problems we're seeing: licensing, and the increasing willingness of assholes with MBAs to use licensing as a weapon to increase profits.
When you pay your money, you're not getting anything but the right to use the thing for as long as the company decides to let you keep using it. They take your money AND they retain the right to revoke or change the license whenever and however they want.
The only way to win this kind of game is to a) not play it, and/or b) take to the high seas.
Winner winner chlorinated chicken dinner