I agree completely. I would love if the popularity of mid-range handheld devices like the SD convinced more companies to steer away from the obsession with ever increasing graphical fidelity.
It's also nice having a handheld PC that is so reasonably priced in comparison to a lot of the other offerings in the handheld PC market.
The whole handheld gaming market is pretty small. There's the Switch which outsold the last couple gens of Xboxes and PlayStations. Good luck beating that. Besides that you have smartphones which just about everyone owns and only a handful of brands being especially popular. Then you have dedicated Android having handhelds and handheld emulation machines which are extremely niche.
So either you're looking at extremely popular and widely owned handheld devices with extensive histories and customer loyalty or extremely niche devices. Not really a great comparison.
Small as in not a lot of competitors...