A corporate analogy/strategy is to block your competition from the market share.
For example, a company I used to work for would open accounts in non-viable/non-profitable locations so that our competition would not have the chance to get more market share.
Big corps don't give a shit if it works or not, as long as they are the biggest they can squeeze out anyone else, so they will launch whatever is trending (meta/threads) and bullshit thier way into another piece of the pie.
Came here for this, not dissatisfied