I hate it because I also hate pretty much all the bots. Automatic postings, pedantic auto-correction bots... all of them absolutely fucking suck and have contributed directly to how shitty the internet has become.
So fuck bots, and double fuck bot creators.
From the article "helping users dive deeper into products, shows, games" - that right there is their focus. It's spelled right out that it's going to be primarily an advertising platform.
I think most eras were decent. I'm especially keen on everything post 8-bit, but pre-"everything is a monetized DLC; fuck you pay me" era.
Not just you, link is to a jpeg.