Yeah, that was definitely actually Toronto. The big area they're wandering around in at the start is Yonge-Dundas Square, and I'm pretty sure this is the clothing store they stole from. The "Noonien-Singh Center" at the end was actually the Royal Ontario Museum - both the interior and exterior.
Kinda weird seeing Star Trek characters actually wandering around in an area I know decently well.
You don't calculate the price of something by totalling up the cost to produce it and then adding a bit for profit - you calculate it based on what people are willing to pay. That doesn't really change if it's digital or physical. Some people might be willing to pay a bit more for a physical copy, but probably not many and you'd turn off more people by having the higher price.
It's a hell of a lot better than the first two seasons, but that's not a super high bar. Season 2 is probably the worst, most baffling season of television I've ever watched. Season 3 at least mostly made sense and was reasonably entertaining most of the way through.
This isn't exactly a canon reference, but the "Noonien-Singh Center" was clearly filmed at the Royal Ontario Museum - both the interior and exterior. It's such a distinct building that it really stood out.