Average American moment
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The Yakubians are using their tricknology to create trickflation.
Trickubians
I have noticed that in metric, those tall ones contain just a bit less. I don't know if there's variation in how tall they come, but in metric it's in the hundreds of millilitres rather than tens of whatever oz is
Bonus: extra aluminium waste
Yeah, I never really understood those tall cans. Could it be a marketing thing?
It is. Taller = More for many people. When we are children, we actually think tall and thin = more than short and wide. We lack the logical skill to figure out that 2 glasses of such shapes hold equal volumes of water.
Even though this skill develops later in life, many people are still subconsciously wired to think tall = more. Therefore tall = better.
There's other things at play here, like stacking more cans per shelf, which makes it look like it's squeezing the competition => better.
Most people are bad at estimating volume by eye
I personaly prefer them even though they are the same volume
I mean I would hardly call this anything less than bog standard inflation ... I also prefer the taller skinner cans, but it does not seem like there is a trick, it is just normal inflation with a change to make people less likely to yell
At an 2x markup it's more than that imo, it's price gouging... Unless they were selling them for a loss for some time, which I doubt
Inflation is, in part, the capitalists raising the prices without changing the product, in many ways they are driving, and set the pase of inflation