this post was submitted on 14 Feb 2025
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Reddit is planning to introduce a paywall this year, CEO Steve Huffman said during a videotaped Ask Me Anything (AMA) session on Thursday.

Huffman previously showed interest in potentially introducing a new type of subreddit with "exclusive content or private areas" that Reddit users would pay to access.

When asked this week about plans for some Redditors to create "content that only paid members can see," Huffman said:

It’s a work in progress right now, so that one’s coming... We're working on it as we speak.

When asked about "new, key features that you plan to roll out for Reddit in 2025," Huffman responded, in part: “Paid subreddits, yes.”

Reddit's paywall would ostensibly only apply to certain new subreddit types, not any subreddits currently available.

Reddit executives also discussed how they might introduce more ads into the social media platform. The push for ads follows changes to Reddit’s API policy that, in part, led to the closing of most third-party apps used for accessing Reddit. Reddit makes most of its revenue from ads and can only show ads on its native apps and website.

Reddit started testing ads in comments last year, with COO Jen Wong saying during an AMA that such ads are in “about 3 percent of inventory.” The executive hinted at that percentage growing. Wong also shared hopes that contextual advertising, or ads being shown based on the content surrounding them, will be a “bigger part of” Reddit’s business by 2026.

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[–] melroy@kbin.melroy.org 1 points 3 weeks ago

Welcome to Mbin ;)

[–] Kyle_The_G@lemmy.world 0 points 3 weeks ago (2 children)

I'm glad I jumped ship back during the ban on 3rd party apps. That was it for me.

[–] mac@lemm.ee 1 points 3 weeks ago

Wild that that was almost 2 years ago now..

[–] IDKWhatUsernametoPutHereLolol@lemmy.dbzer0.com 1 points 3 weeks ago (1 children)

Tbh, I didn't care about the 3rd party apps.

I just didn't like the silencing of opposition.

If they are willing to do mass censorship for benign things like a 3rd party apps protest, what's to say they wont booklick governments/corportions and censor info of horrible things that a government/corporation is doing.

It's the censorship that I was more afraid of. Besides, I always wanted a decentalized platform, but none of it had any users until June 12, 2023.

[–] roguetrick@lemmy.world 1 points 3 weeks ago

That's the truth. It was tone deafness, a lack of responsiveness, and a clear lack of principles that made me leave during that.

[–] CastorSulMush@lemmy.world 0 points 3 weeks ago (1 children)

More ads? There's already a bunch of them mixed with posts and comments. What more, force people to watch an ad before loading pages?

[–] CHKMRK@programming.dev 1 points 3 weeks ago (1 children)

There are ads in comments now?

[–] BitsAndBites@lemmy.world 1 points 3 weeks ago

Yep, ads masquerading as comments. It's awful. I'm so glad I moved to Lemmy.

[–] Toribor@corndog.social 0 points 3 weeks ago (1 children)

I'm not on Reddit much these days but every time I am and I see threads with people discussing these Reddit policy changes Lemmy gets mentioned. Usually with people complaining they already tried or couldn't figure it out or that it isn't good enough...

I think as the enshittification marches on they'll be some more exodus from Reddit but generally I think everyone is just getting used to all online social media being a total corporate disaster.

[–] scaryvicar@lemm.ee 0 points 3 weeks ago (1 children)

I just joined yesterday because of this article. Honestly I feel like I’m using Apollo to access Reddit again. My Reddit account was 12 years old and I deleted it.

[–] JimmyMcGill@lemmy.world 1 points 3 weeks ago

Welcome

We’re happy to have you here