this post was submitted on 26 Jul 2023
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Starting August 7th, advertisers that haven’t reached certain spending thresholds will lose their official brand account verification. According to emails obtained by the WSJ, brands need to have spent at least $1,000 on ads within the prior 30 days or $6,000 in the previous 180 days to retain the gold checkmark identifying that the account belongs to a verified brand.

...

Threatening to remove verified checkmarks is a risky move given how many ‘Twitter alternative’ services like Threads and Bluesky are cropping up and how willing consumers appear to be to jump ship, with Threads rocketing to 100 million registrations in just five days. That said, it’s not like other efforts to drum up some additional cash, like increasing API pricing, have gone down especially well, either. It’s a bold strategy, Cotton — let’s see if it pays off for him.

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[–] whiskeypickle@lemmy.ml 5 points 1 year ago

wtf...musk is an idiot

[–] Darkard@lemmy.world 5 points 1 year ago

Lol, without his handlers to keep his stupid ideas in check he really is outing himself as an absolute idiot

[–] DarkGamer@kbin.social 4 points 1 year ago

Why anyone stays on twitter is beyond me. Musk is turning it into something toxic, akin to parler or truth social, and he's making decisions regarding it like it's his private BBS or a toy to be played with capriciously.

[–] Gyella@lemmy.world 4 points 1 year ago

Twitter is still a thing? Color me surprised. It won’t be much longer.

Also, FUCK Elon Musky

[–] Buttons@programming.dev 4 points 1 year ago (1 children)

I heard that Twitter originally added verification because they were getting sued over imposters, so they added verification to delegitimize imposters and thus give less reason for others to sue them.

Now Musk is getting rid of verification en masse, so the original reason for the lawsuits will return.

Here's how to play it if you're a business who loses your Twitter verification:

  1. Allow yourself to lose verification.
  2. Make a backroom deal with some random person, have that person make a fake account for your business and buy verification. Have the person post some bad things under the fake and verified account.
  3. Sue Twitter since they have verified the fake account and removed verification of the real account, and are thus committing libel.
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[–] skellener@kbin.social 4 points 1 year ago

Enshittification continues….

[–] blackkn1ght@lemmy.world 4 points 1 year ago (1 children)

So what is stopping the companies from just paying the 9 bucks for the verified status and telling the muskrat to sod off?

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[–] over_clox@lemmy.world 3 points 1 year ago

What is this "Twitter" you speak of? Is it that dead blue bird?

[–] MaxPow3r11@lemmy.world 3 points 1 year ago

"I just reinstated a pedophile. Now pay me to put your ads on my SHIT" ~Elon "fascists are my best and only friends" Musk

[–] GustavoM@lemmy.world 3 points 1 year ago

X.org is really stepping up their game eh?

[–] Jaysyn@kbin.social 2 points 1 year ago

Elon is fishing for suckers.

[–] Sewer_King@lemmy.world 2 points 1 year ago

Wait, didn't the gold check marked brands have to pay exorbitant fees for the checkmark? Is that counting towards the $1000 per month or is that deal being replaced with this new one?

[–] DarkThoughts@kbin.social 2 points 1 year ago

I'm no businessman but this sounds like a good way to make companies move away from your platform.

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